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TikTok Strikes Deal With UFC To Live-Stream Content

writen by:Bluecap

10 days ago

February 18, 2021

(Reuters) – TikTok will live-stream content from the Ultimate Fighting Championship (UFC) on its short-form video app as part of a multi-year partnership with the mixed martial arts organization, the Chinese-owned company said on Thursday. 

The financial details of the deal were not disclosed. 

The financial details of the deal were not disclosed. 

 

 

 

UFC is the third-most-popular sports league on TikTok with more than 6.3 million followers. The partnership will kick off on Feb. 20 with promotional content on the UFC match “Blaydes vs. Lewis.”

The move marks another step by TikTok in generating content around the sports industry after it partnered in October with London-based esports organisation Tundra.

The short-video app, known for dancing videos that go viral among teenagers, faces scrutiny in the United States as the Biden administration reviews former President Donald Trump’s efforts to address potential security risks from Chinese tech companies.

 

(Reporting by Chavi Mehta in Bengaluru; Editing by Aditya Soni)

Dnsiah

10 days ago

Hope that's a great thing

Attakofi

10 days ago

OK 

Emmarks

10 days ago

okay not bad

nanayawokyere

10 days ago

Not bad

Japhet

10 days ago

Ok

PeprahComfort

10 days ago

Ok

Dennisannor

10 days ago

i love it 

Modesty

10 days ago

Hlo

TakyiwaaRachael

10 days ago

Kk

Cyber123

10 days ago

ok

Adusarfo

10 days ago

Good 

GODRICH

10 days ago

good

FrimpongSterix

10 days ago

Cool

AmpofoErnest

10 days ago

Okay

Angrybird

10 days ago

Ok

Lordline

10 days ago

Oh Good

Rauf11

10 days ago

Good

Amponsahprince

10 days ago

Fhhnk

Braimahhafizandani

10 days ago

Normal

Eboue1993

10 days ago

Very disappointed

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