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Jay-Z Sells Half His Champagne Brand To LVMHs Moet Hennessy

writen by:Bluecap

5 days ago

Moet Hennessy, the wine and spirits division of luxury conglomerate LVMH, announced Monday the purchase of a 50% stake in rapper Jay-Z’s champagne brand, Armand de Brignac.

The company said the purchase, for an undisclosed sum and made through its Moet Hennessy drinks division, also involved a distribution deal and would kick off a partnership reflecting a “shared vision” between the singer and the company.

Jay-Z’s champagne brand, known informally as Ace of Spades, had been “a fantastic success”, Moet Hennessy CEO Philippe Schaus said in a joint statement with Jay-Z.

Jay-Z’s champagne brand, known informally as Ace of Spades, had been “a fantastic success”, Moet Hennessy CEO Philippe Schaus said in a joint statement with Jay-Z.

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